Translation

Translation or transcreation? If you need Swedish language services, you might be wondering which type is right for your text. Here are some tips.

Let’s go over everything you need to know about machine translation vs. a professional English-Swedish translator, so you can make the right decision for your translation needs.

It’s important to ensure translated Swedish materials aren’t just high-quality, but also digital-ready. Swedish customers today expect brand interactions that are user-oriented, keyword-optimized, and transparent.

Let’s take a closer look at why you should get transcreation services to successfully reach Swedish customers.

Marketing to Sweden Crafting compelling marketing copy is a must for swaying potential customers. As companies work to persuade audiences in new regions, they will require professional marketing translation to achieve a high impact. Word-for-word translation just doesn’t cut it for marketing copy. To achieve effective Swedish translation of marketing materials, professionals must have a deep understanding of the target audience, brand voice, local phrasing and SEO. Here are

Photo by It only takes 0.05 seconds for users to get a first impression of your website. As you launch into the Swedish market, you’ll need flawless website translation to impress potential customers from the very first second – literally. For your Swedish website launch to succeed, users must begin their customer journey in their native language. Without seamless translation, potential customers won’t feel confident that you can deliver on your product or service. Worse yet,

Here are five ways I help create world-class results for Swedish digital markets.

Do you need your marketing material translated into Swedish? Does it need to be localized for the Swedish culture? Does it need to sound like it was written by a Swedish copywriter? Then I would like to invite you to check out my services and how I can help with these needs. I’m your go-to provider for Swedish software localization and transcreation of digital marketing copy. Here are some key benefits I can provide, based on my experience and background. 1. I know both the S

As the owner of a global business, you’re always looking for ways to increase your ROI and expand your reach. A lot of the time, this means adjusting your operations. But what if I told you expanding your language offerings could have an even more drastic impact on your success in overseas markets? Would you be interested in learning more if you knew digital marketing expert Neil Patel increased his traffic by 47% through website translation? Here are few statistics that dri

In a world where physical location has lost its meaning, chances are you can find a Swedish speaker in a large company. When documents like contracts or press releases need to be translated, many businesses might be tempted to rely on their multilingual employees as translators. On the surface, this makes sense. Not only do they know your product inside and out, but they also won’t need to get paid any extra for the work. So, if it saves you time and money, what’s the harm

Entering a market with different language requirements necessitates a well-developed SEO strategy designed to fully exploit market opportunities. A 2014 study by the Common Sense Advisory, 85.3-percent of respondents the availability of pre-purchase information in their own language as a critical factor when it comes to buying items or services. Regardless of if you call it multilingual search engine optimization, or geolocational targeting, mindful SEO localization can alter

I was fortunate enough to be one of the 130 participants of the TAUS Global Content Conference in June of 2019, (and the only freelance translator). The two days that followed were full of networking, knowledge sharing, and inspirational speeches. TAUS Global Content Conference focuses on big questions such as how far machine translation (MT) has come, whether human parity is possible, how machine learning (ML) will impact global communication, and of course, what the rise o

This is a guest post from Barb Sichel at International Language Services. When preparing for technical projects, advance planning and investments in research and design, packaging, engineering, marketing, and more are required in order to ensure the project’s success. Another vital consideration in the technical project planning process is language translation services. Failure to consider the document translation needs of any technical project will inevitably lead to extra c

Let’s look at what localization is and how you can put it to work in your English to Swedish content marketing. In a global society where consumers can conduct business with companies halfway around the world in seconds, it’s common to forget that individual markets still matter. Studies show that geo-targeted posts on social media earn six times the engagement as those that offer “global appeal”. What’s more, website visitors are likely to stay on a website longer if the con

High quality and accurate Swedish translation of your site may be amongst the most vital measures to take in the overall improvement of conversion rates if you are aiming for customers in Sweden. Some companies just cannot afford cheap translation. The long-term costs of lackluster translations often exceed the peanuts saved in the short term. It is just too risky. This is especially true in industries where lives are at stake. Let's go through the real costs of bad English t

If you want to tap into the Swedish business market, you’ll first need to earn their attention. Breaking into new markets isn’t just about having in-demand products or filling a need. Rather, much of your success will how you adapt your company to their market. Despite over a third of internet users being non-native English speakers, studies from Forrester Research show that website visitors will stay on a website longer if the content is in their native language. Localizatio

Transcreation means taking a message written in one language and modifying it to better resonate with speakers of a different one. While this sounds a lot like what a translator does, the two terms are in no way interchangeable. While translation often focuses on mimicking the content of a document, transcreation focuses on recreating its effect. This often leads to the transcreator making significant changes to his or her source text. This difference, however, is just one of

Planning is Key to Localization Benjamin Franklin once said, “Failing to plan is planning to fail.” And he was absolutely right; anyone who’s ended up on the wrong side of a poorly-planned project knows that. Since you’re reading this blog, you know that there’s a lot more to localization than tossing some words into Google Translate. Translation is actually a complex, multifaceted process. While many clients find this out the hard way, and end up frustrated, you don’t need t

HERE’S WHY CREATING A SWEDISH VERSION OF YOUR WEBSITE IS A NO BRAINER A Sensible Starting Point Sweden is a Scandinavian country boasting a population of just under 10 million and a landmass of 172,756 miles. It’s also the world’s fifth happiest country, according to findings from the Happiness Report. For companies looking to break into international markets, Sweden is a great place to start. The Guardian’s Jon Card once said, “Scandinavia is, for many entrepreneurs, a sensi

Do you know what your business slogans are saying to the world? With advances within social media and technology, word of mouth truly has become ‘world of mouth.’ Most businesses centralize their global Twitter and Facebook efforts. It has huge benefits, yet it also is vital that you have involvement at a local level; from those who really understand the marketplace language and nuances. We reside within a global economy and therefore it is critical that we have an understand