Languages

Given that more people speak English as a second language than as a first, it’s essential to craft clear, compelling English copy for global audiences. What’s more, internationally optimized English is a key step in preparing texts for translation and preventing errors down the road.

Let’s look at what localization is and how you can put it to work in your English to Swedish content marketing. In a global society where consumers can conduct business with companies halfway around the world in seconds, it’s common to forget that individual markets still matter. Studies show that geo-targeted posts on social media earn six times the engagement as those that offer “global appeal”. What’s more, website visitors are likely to stay on a website longer if the con

High quality and accurate Swedish translation of your site may be amongst the most vital measures to take in the overall improvement of conversion rates if you are aiming for customers in Sweden. Some companies just cannot afford cheap translation. The long-term costs of lackluster translations often exceed the peanuts saved in the short term. It is just too risky. This is especially true in industries where lives are at stake. Let's go through the real costs of bad English t

Transcreation means taking a message written in one language and modifying it to better resonate with speakers of a different one. While this sounds a lot like what a translator does, the two terms are in no way interchangeable. While translation often focuses on mimicking the content of a document, transcreation focuses on recreating its effect. This often leads to the transcreator making significant changes to his or her source text. This difference, however, is just one of

This is my final post in the series on software localization. There is a lot to think about when translating and localizing software and making mistakes is easy. Here are 4 mistakes to try to avoid: 1. Neglecting the length of translated words, which would require redesigning the software to fit the foreign language version, losing time and money. 2. Disregarding localization for specific countries/regions and their particular elements (special characters, date format, numb