Business

This guide will walk you through the key steps and considerations for creating content that resonates with Swedish audiences and drives results.

Translators are natural wordsmiths. Here's how to take advantage of translators to meet content writing needs in your target markets.

Given that more people speak English as a second language than as a first, it’s essential to craft clear, compelling English copy for global audiences. What’s more, internationally optimized English is a key step in preparing texts for translation and preventing errors down the road.

Translation or transcreation? If you need Swedish language services, you might be wondering which type is right for your text. Here are some tips.

Marketing to Sweden Crafting compelling marketing copy is a must for swaying potential customers. As companies work to persuade audiences in new regions, they will require professional marketing translation to achieve a high impact. Word-for-word translation just doesn’t cut it for marketing copy. To achieve effective Swedish translation of marketing materials, professionals must have a deep understanding of the target audience, brand voice, local phrasing and SEO. Here are

Do you need your marketing material translated into Swedish? Does it need to be localized for the Swedish culture? Does it need to sound like it was written by a Swedish copywriter? Then I would like to invite you to check out my services and how I can help with these needs. I’m your go-to provider for Swedish software localization and transcreation of digital marketing copy. Here are some key benefits I can provide, based on my experience and background. 1. I know both the S

In a world where physical location has lost its meaning, chances are you can find a Swedish speaker in a large company. When documents like contracts or press releases need to be translated, many businesses might be tempted to rely on their multilingual employees as translators. On the surface, this makes sense. Not only do they know your product inside and out, but they also won’t need to get paid any extra for the work. So, if it saves you time and money, what’s the harm

Let’s look at what localization is and how you can put it to work in your English to Swedish content marketing. In a global society where consumers can conduct business with companies halfway around the world in seconds, it’s common to forget that individual markets still matter. Studies show that geo-targeted posts on social media earn six times the engagement as those that offer “global appeal”. What’s more, website visitors are likely to stay on a website longer if the con

High quality and accurate Swedish translation of your site may be amongst the most vital measures to take in the overall improvement of conversion rates if you are aiming for customers in Sweden. Some companies just cannot afford cheap translation. The long-term costs of lackluster translations often exceed the peanuts saved in the short term. It is just too risky. This is especially true in industries where lives are at stake. Let's go through the real costs of bad English t

INTRODUCTION Whether you’re an expat looking to start a business abroad or a salesman traveling abroad, you won’t succeed in Sweden without a clear understanding of its corporate culture. While many Swedes speak flawless English, they come from a completely different culture than individuals raised in the UK, Canada, or the United States. In today’s blog, we’ll give you 10 tips that will help you feel more at home in the Swedish business environment. TEN TALKING POINTS: Cut t

Planning is Key to Localization Benjamin Franklin once said, “Failing to plan is planning to fail.” And he was absolutely right; anyone who’s ended up on the wrong side of a poorly-planned project knows that. Since you’re reading this blog, you know that there’s a lot more to localization than tossing some words into Google Translate. Translation is actually a complex, multifaceted process. While many clients find this out the hard way, and end up frustrated, you don’t need t

If you’re interested in expanding your business into Sweden, don’t make the costly mistake of neglecting to get a professional translator, preferably one certified by the MITI or a similar organization. I say “costly mistake” because trying to save money on Swedish translations can result in a lot of missed revenue. It may lead to a less than optimal, or even an unprofessional impression with a bad translation that doesn't resonate with your target market. This can make the

This article explains 5 aspects of Swedish business culture with an Anglo perspective in mind.

This is a guest post by Jenny Brown, a freelance writer. She loves photography, travelling and learning new languages. Translating a website isn’t as simple as putting the information into a translation tool and copying and pasting the result, and doing this without checking the translation thoroughly can have catastrophic results, often losing the meaning of the text or even changing it completely. The writing on your website is written specifically to give information a

First of all I would like to thank all my loyal readers of this blog. Many of you know that I am an English into Swedish translator with the company Swedish Translation Services. Here is a short presentation of Swedish Translation Services as a business. Background of Swedish Translation Services Swedish Translation Services was founded in 2003, when I decided to leave my career in international marketing and focus on my passion, languages. My life situation had made me bilin

Yesterday I attended a seminar held by Utah Technology Council here in Salt Lake City. The presenter was Adam Wooten from Globalization Group, talking about how to develop localization ready websites. His key point was to prepare in advance to ensure that the localization process will be easy and cost-effective. To correct an error for one language, before going global can be $1000, but $25,000 to fix after having launched the site in 25 languages. In order to prepare well,