About Tess Whitty
I’m a Swedish translator, localization specialist, and digital content consultant.
My work centers on one goal:
helping companies communicate with Swedish users in a way that feels natural, clear, and genuinely human.
For more than two decades, I’ve supported global brands — from large tech companies to small, growing teams — with Swedish translation, UX microcopy, localization, and SEO optimization.
And throughout all those projects, one thing has always remained true for me:
communication works best when it respects the people it’s written for.
My Path Here
My career naturally gravitated toward the intersection of language, clarity, and practical communication. Early in my work, whether in marketing or translation, I kept noticing the same pattern:
small choices in tone, phrasing, and structure could completely change how users responded.
Over the years, as I collaborated with international teams, that insight only grew stronger. I saw how Swedish users often needed more than just accurate language. They needed content that aligned with Swedish expectations — content that felt calm, trustworthy, and culturally intuitive.
That realization is what led me to broaden my expertise into areas such as:
• digital communication
• UX
• user journeys and onboarding flows
• naming
• SEO and search behavior
• tone-of-voice development
Not as separate disciplines, but as connected pieces of the same puzzle:
creating communication that works in practice, not just in theory.
How I Work Today
Today, I help companies:
• localize digital products
• refine and clarify UX
• optimize Swedish SEO
• align tone and messaging
• translate and transcreate with nuance and intention
My approach is calm, collaborative, and thoughtful.
I ask questions, I listen carefully, and I take the time to understand how your users think and make decisions. Clients often tell me they appreciate how grounded and steady the process feels — like things finally make sense.
My objective is always the same: to create a Swedish user experience that feels effortless, trustworthy, and natural.
Outside Work
Outside of projects, you’ll often find me teaching yoga or Swedish to other companies, traveling, running, or simply enjoying time with my family and friends.