Localization

Do you know what your business slogans are saying to the world? With advances within social media and technology, word of mouth truly has become ‘world of mouth.’ Most businesses centralize their global Twitter and Facebook efforts. It has huge benefits, yet it also is vital that you have involvement at a local level; from those who really understand the marketplace language and nuances. We reside within a global economy and therefore it is critical that we have an understand

Yesterday I attended a seminar held by Utah Technology Council here in Salt Lake City. The presenter was Adam Wooten from Globalization Group, talking about how to develop localization ready websites. His key point was to prepare in advance to ensure that the localization process will be easy and cost-effective. To correct an error for one language, before going global can be $1000, but $25,000 to fix after having launched the site in 25 languages. In order to prepare well,

This is my final post in the series on software localization. There is a lot to think about when translating and localizing software and making mistakes is easy. Here are 4 mistakes to try to avoid: 1. Neglecting the length of translated words, which would require redesigning the software to fit the foreign language version, losing time and money. 2. Disregarding localization for specific countries/regions and their particular elements (special characters, date format, numb

In software localization projects, we translators are expected to have complete command of the tools required, know the market and a lot of products, assume our own position in the process, and understand the constraints involved in ever shorter production cycles. For this reason that most translators working in localization do so through intermediary translation bureaus, which are often specialized localization companies. Here's what the role of translators in the software l