Swedish localization that feels right — not just correct
Localization • UX • SEO • Translation
I’m Tess Whitty. For more than 20 years, I’ve worked with international companies to make sure their Swedish content doesn’t just translate, but lands.
One thing experience has taught me is this:
Swedish users are quick to disengage when language feels unnatural, overly formal, or “almost right.” Even small things, a button label, a headline, a sentence rhythm, can create hesitation.
Clients often come to me when something isn’t obviously wrong but isn’t working either. A landing page that doesn’t convert. A UI that feels stiff. Content that’s correct, yet distant. That's often where the biggest improvements happen, not because the translation is inaccurate, but because small language choices influence how users experience your product, brand, and content.
Those are my favorite projects, because once the language aligns with Swedish expectations, everything suddenly clicks.
Whether you’re entering the Swedish market, refining an existing product, or scaling content with AI-assisted workflows, I help make sure your Swedish feels calm, clear, and genuinely native by design.
What I Help With
Localization & UX
Your product should feel local, intuitive, and culturally aligned.
My clients often tell me,
“We didn’t realize how small phrasing changes could shift user confidence.”
That’s exactly what I help with.
SEO for the Swedish Market
Swedish search behavior doesn’t always match literal translations.
I help you show up in the searches Swedes actually make, and create content they want to engage with once they find you.
Swedish Translation & Transcreation
Two decades of experience, hundreds of brands.
A commitment to natural, human Swedish — not machine-generated content.
Why Clients Choose to Work With Me?
More than accurate translations
I don't just translate your content – I help it feel natural, trustworthy, and appropriate for Swedish users while staying true to your brand and business goals.
SEO and user experience built in
Good localization isn't only about language. I consider how Swedish users search, read, and interact with content so your website, product, or campaign has the best chance of being found and understood.
A trusted localization partner
For more than 20 years, agencies and international teams have trusted me to deliver consistent quality, ask the right questions, and make localization projects easier to manage, not more complicated.
Ready for today's localization workflows
Whether your content is written by people, generated with AI, or produced across multiple teams, I help ensure your Swedish is accurate, consistent, and ready to publish with confidence.
"[Tess] has a deep understanding of both the English and Swedish languages, which allows her to weave her magic and create a translation that truly tells a story. Her translations are more than direct word-for-word transcriptions; she goes above and beyond to deliver editorial excellence. Trust me on this one: If you need someone for translation services, you can’t go wrong with Tess!"
Jacob Roundy
Freelance Writer, Editor, and Content Marketing Specialist