This is a guest post by Alexander Zeller It might seem a heady dream for any business to contemplate expanding past their normal commercial frontier, especially if they think they have something that can beat the socks off the competition that exists already. For any would-be global business there is of course an important hurdle […]
Do you know what your business slogans are saying to the world? With advances within social media and technology, word of mouth truly has become ‘world of mouth.’ Most businesses centralize their global Twitter and Facebook efforts. It has huge benefits, yet it also is vital that you have involvement at a local level; from […]
Conference season is upon us and I thought I would share some upcoming presentations I will be giving. American Translators Associations annual conference is taking place Nov. 7-9 in San Antonio, Texas. The conference is packed with educational and informational presentations and I will be presenting on the following two topics. Together with my colleague […]
This spring I have presented locally in Sweden on translation and marketing for translators but the planning for the fall season has started. This fall I will be presenting again at the American Translators Associations annual conference in San Antonio, Texas. Here is a is a brief introduction on the presentation topics.
While I am travelling across Europe with my family. I will feature a guest post that I really like. This one is authored and provided by Affordable Language Services, a Cincinnati-based business translation and interpreting company. In today’s global economy, business translation is a must for companies wanting to extend their reach. To help keep costs down, however, […]
There are small and mid-sized companies think that the need for translation and localization of their business communication is something that only big companies can afford or need to do. My question is; can you afford not to use translation and localization in today’s global markets?