WHY SHOULD MY COMPANY INVEST IN A MULTILINGUAL WEBSITE?March 17, 2017
Successful web localization efforts require careful planning and execution. If done correctly, your investment will result in a notable ROI and boost your organization’s global image. In this piece, we’ll look at six fundamental tips that make it easier for both you and your chosen translator to get the job done:
- GET TO KNOW YOUR TARGET MARKET: Before you begin shopping for a quality translation and localization specialist, you need to get to know just who your audience will be. If your site’s typically visited by Swedish speakers, for example, you’d add little value by choosing to translate your website into Japanese. To gain better insight into the countries and languages you should focus on, make use of statistics’ tools like Google Analytics or Alexa.
- PICK THE RIGHT TRANSLATION COMPANY: Poorly translated content can create bad impressions and foster customer confusion. While utilizing automated tools like Google Translate can save money, the resulting piece will reflect the price tag. Choosing a reputable, human-based translation company, such as Swedish Translation Services, will give you your best chance at localization success.
- CHOOSE PAIN-FREE CONTENT MANAGEMENT: Don’t rely on e-mails, or clunky manual processes, to get the job done. Find a company that can give you the cutting edge in efficiency. Any efforts to create a collaborative space, or simplify data transfer, will pay off in the end. Also, consider selecting a translation vendor that offers up-to-date memory tools. By doing so, you’ll avoid translating the same content, into the same language, multiple times.
- MAKE LANGUAGE SELECTION A BREEZE: A user should not have to be Sherlock Holmes to uncover the translated version of your website. Make it easy to determine and switch between the languages you offer.
- KEEP THE IMAGES IN MIND: A picture can be worth a 1000 words. Therefore, not localizing your images to match your new website can be worth dozens of lost customers. Make certain all images have appropriate translations and that they have been adapted to fit the needs of the end user. Additionally, make certain that links, headers, and titles don’t break when users switch between languages.
- DON’T LET A LANGUAGE CHANGE RUIN THE USER EXPERIENCE: No matter what language a customer chooses, they should be offered the same user experience. Make certain that all interfaces account for changes in the length of certain words and phrases. By ensuring your foreign customer has a great experience, you’ll be telling them one thing: you care.
By adhering to the above tips, you’ll give your company a better chance at higher profits, more overseas customers, and an obstacle-free translation process If you’re looking to break into the Swedish market, and need a translator who checks all the above boxes, contact Tess Witty at Swedish Translation Services.